Have you experienced a color wash out after coloring your hair? I usually color my hair at home on my own and I notice that still happens even after 3-4 washes. Or sometimes if I have it done in a salon, the color wouldn't be that brilliant and nice after washing at home that I feel it's a waste of money. The reason for this is that the foam and friction from typical shampoos can prevent color pigments from being well-anchored on hair according to Kerastase.
They've recently released a new product called CHROMA SENSITIVE. It's the first cleansing balm that prevents color bleeding after hair coloring thus making the color last for a longer period. It consists of 1/4 cleansing base which is reduced in tensio-active agents and 3/4 caring base which is rich in anti-oxidant Vitamin E. It's paraben-free, silicone-free and sulfate-free.
This product is used like a hair masque after hair coloring. It has a light-cream texture and don't expect it to lather much like a shampoo. Use it with smoothing movements to help the treatment gently penetrate. Excited much! I've tried it twice already even though my hair is not freshly colored haha :) The scent is not as enticing as the other Kerastase hair treatments but I really like how smooth my hair feels after using it.
I'm planning to color my hair in a few weeks to see its effectiveness in sealing hair color. I miss the days when my sisters and I would buy a box of hair coloring treatment and color each other's hair. I'm sure they'll be thrilled to try this product as well.
This product costs: Php 1,425
Hair Color Sealing Treatment using Chroma Sensitive, Pixelist and Chroma Protect Creme is also available for Php 1,500 on leading salons featuring Kerastase products.