Mom's Purest Love Fashion Show by Eden, Baby Fashionista and Periwinkle

I am glad to know that the breastfeeding events scheduled yesterday were successful even though the weather wasn't that friendly.

Though late, I was able to attend the "Mom's Purest Love Event" held at Eastwood Mall. It was organized by LATCH, a group of breastfeeding counsellors whose goal is to help every mom be successful in breastfeeding.

I'll blog about the highlight of the event first which is the fashion show.

Eden. Bianca Araneta-Elizalde's new line of maternity and nursing clothes. She designed each piece to grow with a woman's changing form throughout all stages of pregnancy including the 4th trimester, which includes transition and nursing. These clothes were made with discreet nursing openings to make breastfeeding easily accessible, inconspicuous and stylish. Click the photos to enlarge. Enjoy!

Maternity line

Breastfeeding line

This is my favorite. A very flexible top you can wear for work, parties or anywhere. It somehow hides the bulges on the sides and makes a woman sexy and sophisticated.

The owner and the designer, Bianca Araneta-Elizalde with her kids.

Accessories by Tweetie de Leon.

I find Bianca's maternity and breastfeeding pieces so fab, carefully planned and well-designed. Seeing how her models wore them makes me want to be a hot mama too :D

What do you think ladies (or guys)? This is just a sneak peak so watch out for more news.


The second part of the fashion show is for kids. Check out the cool outfits by Baby Fahionista.

If you're a stage mom and wants your child to always be the center of attention, you'll surely love the brand. Check out their multiply or their store located at the 3rd level of the Eastwood Mall.


Next is featuring the sons and daughters of LATCH leaders wearing clothes from Periwinkle.

These kids are so adorable right?

That's only one part of "Mom's purest love" event. Visit back for more!